Black turkey on green grass daytime. Credit: jonathan-cooper-Rd2l_qU1gGg-unsplash
British Turkeys 500 years campaign logo with illustrated turkey and ribbon

Celebrating
500 years of
British Turkey

UK Turkey Farmers unite to launch a Christmas Campaign aimed at restoring the tradition of a Whole Turkey at Christmas.

Celebrating
500 years of
British Turkey

UK Turkey Farmers unite to launch a Christmas Campaign aimed at restoring the tradition of a
Whole Turkey at Christmas.

UK Turkey Farmers unite to launch a Christmas Campaign aimed at restoring the tradition of a
Whole Turkey at Christmas.

500
Monstera flower
Black turkey on green grass daytime. Credit: jonathan-cooper-Rd2l_qU1gGg-unsplash
British Turkeys 500 years campaign logo with illustrated turkey and ribbon

Celebrating
500 years of
British Turkey

UK Turkey Farmers unite to launch a Christmas Campaign aimed at restoring the tradition of a Whole Turkey at Christmas.

Celebrating
500 years of
British Turkey

UK Turkey Farmers unite to launch a Christmas Campaign aimed at restoring the tradition of a
Whole Turkey at Christmas.

500
Monstera flower

Winner! Winner! Turkey Dinner!

Winner! Winner! Turkey Dinner!

Winner! Winner!
Turkey Dinner!

2026 marks 500 years of British Turkey, heralding turkey farmers across the UK to launch ‘Winner! Winner! Turkey Dinner! A campaign focussed on rightfully returning the tradition of a Whole Roast Turkey to the centre of the Christmas table.

2026 marks 500 years of British Turkey, heralding turkey farmers across the UK to launch ‘Winner! Winner! Turkey Dinner! A campaign focussed on rightfully returning the tradition of a Whole Roast Turkey to the centre of the Christmas table.

Black and white white graphic of the British Turkeys logo turkey bird graphic
Black and white white graphic of the British Turkeys logo turkey bird graphic
Red, blue and white coloured graphic of the British Turkeys logo turkey bird graphic
Red, blue and white coloured graphic of the British Turkeys logo turkey bird graphic

NEWSROOM

Latest press releases

Latest
press releases

The latest announcements and updates from the Winner! Winner! Turkey Dinner! campaign.

The latest announcements and updates from the Winner! Winner! Turkey Dinner! campaign.

The latest announcements and updates from the Winner! Winner! Turkey Dinner! campaign.

Heritage

Celebrating 500 Years of British Turkeys

a group of turkeys walking in the grass near a fence

Heritage

Celebrating 500 Years of British Turkeys

a group of turkeys walking in the grass near a fence

Heritage

Celebrating 500 Years of British Turkeys

a group of turkeys walking in the grass near a fence

A Christmas Campaign aimed at restoring the tradition of a Whole Turkey at Christmas

A Christmas Campaign aimed at restoring the tradition of a Whole Turkey at Christmas

A Christmas Campaign aimed at restoring the tradition of a Whole Turkey at Christmas

Campaign
Events

person in red and white plaid shirt and white pants
Drovers Day

British turkey farmers from across the UK are coming together to celebrate Drovers Day by reviving the historic tradition of walking turkeys through village streets, marking 500 years since turkeys first arrived in Britain.

September 2026

orange pumpkins under white sky at daytime
Pumpkin Feast Day

Following Halloween celebrations, British turkey farmers are inviting communities to take part in Pumpkin Feast Day by bringing their leftover pumpkins to local turkey farms instead of throwing them out.

1 November 2026

Campaign Events

person in red and white plaid shirt and white pants
Drovers Day

British turkey farmers from across the UK are coming together to celebrate Drovers Day by reviving the historic tradition of walking turkeys through village streets, marking 500 years since turkeys first arrived in Britain.

September 2026

orange pumpkins under white sky at daytime
Pumpkin Feast Day

Following Halloween celebrations, British turkey farmers are inviting communities to take part in Pumpkin Feast Day by bringing their leftover pumpkins to local turkey farms instead of throwing them out.

1 November 2026

RECIPES

RECIPES

Turkey recipes

Delicious ways to make the most of your Christmas turkey.

Delicious ways to make the most of your Christmas turkey.

Delicious ways to make the most of your Christmas turkey.

Bubble & Squeak

Leftover Turkey Leg with Bubble & Squeak

Tart

Turkey, Cranberry & Stilton Tart

Roast

White Wine Roasted Turkey

Coming soon turkey recipe photo

Topic

Leftover Turkey Leg with Bubble & Squeak

Topic

Turkey, Cranberry & Stilton Tart

Enjoy recipes crafted as part of our Christmas Campaign aimed at restoring the tradition of a Whole Turkey at Christmas.

Enjoy recipes crafted as part of our Christmas Campaign aimed at restoring the tradition of a Whole Turkey at Christmas.

Enjoy recipes crafted as part of our Christmas Campaign aimed at restoring the tradition of a Whole Turkey at Christmas.

A collective of British turkey farmers join forces to guide Brits through the joys of eating a whole turkey at Christmas.

Meet The Farmers

Meet The Farmers

A collective of British turkey farmers join forces to guide Brits through the joys of eating a whole turkey at Christmas.

green grass field during daytime
2 Sisters Agriculture logo
green grass field during daytime
Kelly Turkeys logo
green grass field during daytime
Bernard Matthews logo
green grass field during daytime
Avara Foods logo
green grass field during daytime
Capstone Poultry logo
green grass field during daytime
green grass field during daytime
Hockenhull Turkeys logo
green grass field during daytime
green grass field during daytime
Traditional Norfolk Poultry logo
green grass field during daytime
Anglian Turkey Association logo
green grass field during daytime
green grass field during daytime
British Turkeys Collective logo
green grass field during daytime
2 Sisters Agriculture logo
green grass field during daytime
green grass field during daytime
Kelly Turkeys logo
green grass field during daytime
Bernard Matthews logo
green grass field during daytime
Avara Foods logo
green grass field during daytime
Capstone Poultry logo
green grass field during daytime
2 Sisters Agriculture logo
green grass field during daytime
green grass field during daytime
Kelly Turkeys logo

Celebrating 500 years of British Turkeys

First brought to England in 1526 by explorer William Strickland, he sold six birds for profit in Bristol. Later feathering their nest in the Tudor Court of King Henry VIII in the 16th Century, whole roast Turkey was a meal fit for a King (far more rare and exotic than your average peacock) . Later Immortalised by Charles Dickens in A Christmas Carol in 1843 when Scrooge buys a turkey for the Cratchit family, this cemented the image of a traditional Christmas dinner, making whole roast Turkey forever synonymous with Christmas. 500 years later, Winner! Winner! Turkey Dinner! is aimed at reinstating the tradition of enjoying roast turkey at Christmas.

Celebrating 500 Years of British Turkeys

First brought to England in 1526 by explorer William Strickland, he sold six birds for profit in Bristol. Later feathering their nest in the Tudor Court of King Henry VIII in the 16th Century, whole roast Turkey was a meal fit for a King (far more rare and exotic than your average peacock) . Later Immortalised by Charles Dickens in A Christmas Carol in 1843 when Scrooge buys a turkey for the Cratchit family, this cemented the image of a traditional Christmas dinner, making whole roast Turkey forever synonymous with Christmas. 500 years later, Winner! Winner! Turkey Dinner! is aimed at reinstating the tradition of enjoying roast turkey at Christmas.

Historic crest featuring a turkey above a shield and motto

FAQs

For the background on Winner! Winner! Turkey Dinner!, why it's launching now, and what to expect between now and Christmas.

For the background on Winner! Winner! Turkey Dinner!, why it's launching now, and what to expect between now and Christmas.

What is Winner! Winner! Turkey Dinner!?

Why is the campaign launching in 2026?

Who's behind the campaign?

What can we expect from the campaign?

How did turkey become the centrepiece of a British Christmas?

Who was William Strickland?

What's the story behind the turkey emblem?

What is Winner! Winner! Turkey Dinner!?

Why is the campaign launching in 2026?

Who's behind the campaign?

What can we expect from the campaign?

How did turkey become the centrepiece of a British Christmas?

Who was William Strickland?

What's the story behind the turkey emblem?

Black line illustration of a standing turkey

@britishturkeys

@britishturkeys

@britishturkeys